As an exciting outreach to football aficionados, Ford and the NFL have dedicated a special wing of the Pro Football Hall Of Fame in Canton, Ohio to honor an exceptional group of fans. To promote it, we shot a TV campaign starring The Ford Hall Of Fans’ inaugural class of inductees… alongside such Hall Of Fame greats as Ed Reed, Jason Taylor and Brian Urlacher. And they’re all brought together with a predictably understated performance by Mr. Terry Bradshaw.
This spot announces the launch of the new full-size Ford work van. We join various business as they start their days' work – beginning with the first knock of the door. This project provided a particularly fun opportunity to compose a modern rock spin on the Eddie Floyd’s Stax classic, “Knock On Wood”.
Most of the time, truck advertising gets mired in stuff like horsepower, torque, and payload capacity. But the new F-150 had some pretty innovative smaller features that deserved attention, too.
Stuff like a cool trailer back-up assist feature.
And a handy 360-degree camera system.
And some built-in LED spotlights.
And storable cargo ramps, too.
Over the last couple of years, I've built a few dozen websites. So with that in mind? Let's try to keep a handle on those pesky load-times. Find more work I've done after the jump...
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