Police Interceptor poster

Annually, Ford sends a promotional poster to municipal police departments – spotlighting their roster of pursuit rated vehicles. In this particular year, the intent was to tease the upcoming reinvention of the stalwart Police Interceptor sport utility (now set to feature a hybrid/electric drivetrain).

Prevented from fully showing the prototype Interceptor, we gave a silhouetted hint at what is to come. And for an added element, the poster takes on new life. Once the lights are turned off.