Farm To Car

New York Times Branded Content

I think it was Thom McAn who referred to advertising as the truth, well told. (Which doesn't have much to do with shoes. But I digress.)

In this case? We discovered a client truth worth telling.

You see, Henry Ford was obsessed with making car parts using soybeans. 70-something years later, a small team of mad scientists at Ford are taking that idea to the extreme.

#FarmToCar

Working alongside the NYT's T-Brand Studio and a documentary team from Public Record, we spent days inside their laboratories. Which delivered an expansive piece of "advertorial" content.

It included infographs, a short documentary film, and even a series of animated gifs we used to get the word out through social channels.

Farm To Car

New York Times Branded Content

#FarmToCar

The documentary

AS EXPERIENCED ON NYT.COM

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