Lilith Fair Integration

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After a decade-long hiatus, the female-centric “Lilith Fair” concert festival series was revived in 2010. As part of a directive to better target women, messaging for Chevrolet was integrated into every stage of the event. This included a web portal offering the chance to win a new vehicle, and a spin-off event benefiting Lilith Fair’s exclusive charity. A complementing Facebook presence, various on-site materials, and even a unique Pandora internet radio interface were among the other works created.